We know what you want, but we just can't admit it.

I work in advertising, and my particular agency has a couple of pretty good research folks. They're always looking for facts, figures and tidbits about what our consumers really want from their ads. They tell us about demographics, generational gaps and what each target audience likes, dislikes, desires, avoids and aspires to.

But (with all due respect to ad research departments everywhere) this is all people really long for: